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The secret of selling anything and everything

People today are bombarded with advertising. If you’re in business trying to sell anything, you face a real battle to cut through the hundreds of other voices competing for your customer’s attention. Consumers today are also highly sceptical of anything that looks like it’s trying to SELL them something. They want to see rock solid […]

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The secret to getting truly great testimonials

We all realise the importance of testimonials in marketing. But most small business websites neglect testimonials or, if they do use them, they tend to be the usual “blah, blah, blah” that no one bothers to read. Often hidden away on an inner page. I was reminded today of the great potential of testimonials – […]

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Do Eskimos really need to eat ice cream?

Honestly, I feel sick to the stomach when I read some of the over-hyped sales copy on the internet. Granted, it’s persuasive. And it works. Some of these A-list copywriters could literally sell the proverbial ice cream to Eskimos. This kind of super-hyped, hypnotic sales copy is particularly prevalent in the online marketing world. But […]

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The No.1 copywriting secret of all time

As human beings, we’re a selfish bunch. We love to talk about ourselves. And if we’re in business, we love to talk about our business, our products or services. And who can blame us? It’s what we love, it’s what we do. The problem is, when it comes to advertising, the natural inclination of all […]

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How Much Is a Website Really Worth?

I met today with a small business owner (a florist) who has just paid $20,000 for an ecommerce website. The site works OK technically, i.e. customers can buy a product, checkout and pay with their credit card. But from a marketing viewpoint, this $20,000 website is an absolute disaster. It’s a disgrace to the web […]

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Google AdWords versus Facebook Advertising

If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option. I’ve used both successfully. So here is my assessment of the pros and cons of each. AdWords and Facebook: Similarities If you’re a small business, Facebook paid ads and Google […]

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