When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start? Well, I’m not going to go into the basics of Adwords here, because there’s no way around the fact that you […]
How to take something ordinary and make it extraordinary
One of the gifts I received for Christmas was a Moleskine notebook. I decided to use it for business planning notes, and opened it up today for the first time. A leaflet fell out. It was headed ‘Moleskine – Legendary Notebooks’. It told the story of the Moleskine brand. I also noticed another smaller piece […]