Archive | Google AdWords

This is for any business running Google AdWords, wondering if you are pouring too much money down a deep, black hole. It might offend some AdWords geeks – but I’m going to call it as I see it. The dilemma with AdWords is the admin interface is so complex, it’s like an aircraft cockpit. It […]

If you’re looking to advertise your business online, you might be trying to decide whether Google AdWords or Facebook pay-per-click advertising is a better option. I’ve used both successfully. So here is my assessment of the pros and cons of each. AdWords and Facebook: Similarities If you’re a small business, Facebook paid ads and Google […]

I’m probably going to upset a few AdWords agencies with this post, but I feel many of them are ripping off their clients by charging a percentage of ad spend to manage an AdWords campaign. This type of pricing structure has nothing to do with the level of work the agency actually does for the […]

When you first start advertising with Google Adwords, it can be seem overwhelming. There are so many different options in the Adwords interface. What do they all mean? Where the heck do you start? Well, I’m not going to go into the basics of Adwords here, because there’s no way around the fact that you […]