Copywriting that sells… but doesn’t sound like “sales” copy

My copywriting “secret” is to write simply – to a carefully targeted audience. To get inside the mind of your prospective customer, empathise with how they are feeling, connect with their emotions and tell them what your product or service can do for them. And this style of copy works. It not only brings in short term sales but also builds your brand over the long term.

Website copy

The web is a ruthless medium for selling. There’s so much noise, so many competing options. If you don’t capture your visitor’s attention in the first 2 – 3 seconds… click… they’re gone. Probably for good.

So you need to ensure your web copy connects with your target audience, keeps them reading and convinces them to buy (or take some other form of desired action).


Hand over the hard work of writing newsletters.

Other writing services …

  • brochures and flyers
  • magazine and newspaper articles
  • writing promotional articles
  • writing sales letters

Rewriting, editing and proof-reading

You write the first draft and ask me to polish it up.

Get in touch

Call 03 377 3637 or email chris@clariti.co.nz if you need authentic sales copy that will get your phone ringing with enquiries, leads and sales.